Data protection

                 

Data protection

The protection of your privacy is of the utmost importance to our company. We therefore fulfil all legally mandated data protection requirements as a matter of course. We would like you to be aware of exactly what data we gather via our web presence, how and when we save this data, and how we use it. As our web pages are created and administered in Germany, the processing of personal data is subject to the law of the Federal Republic of Germany.

          

What happens when you visit our website?

Naturally, we are interested in further developing our website in line with what you, the user, want. We would therefore like to know what pages and information you find particularly interesting, and what you find less interesting. In general, your visit to our site does not provide us with any information that would allow us to directly identify you. The following information is normally transmitted with HTTP connections:

• The visitor's IP address

• The operating system and browser version used by the visitor

• The date and time of the visit

•  Which pages are visited

Only a small number of authorised persons within our company have access to this data. Evaluation of this data takes place promptly and completely anonymously.

         

Is any personal data acquired?

Personal data is data which can be clearly and definitely linked to a real person. If you visit our website, without filling in any forms, only the information listed above is provided to us. In general, this information does not constitute personal data, unless you have a static IP address which is registered to your own name.

We only obtain personal data when you actively make contact with us, for example by email, by requesting information, by completing one of our web forms, or by subscribing to our online newsletter. Furthermore, we will only save personal data when you provide us with this information in the form of registration, completing a survey or when entering into a contractual relationship with us.

We only use personal data acquired in this context with your permission and in accordance with the currently applicable legal requirements for data protection, and only for the purposes of fulfilling contractual obligations and for justifiable commercial interest with reference to customer service and product development.

                 

Data Transfer

We believe it is your right to be certain that we will not pass on to third parties any data you provide us with. We therefore treat your data as confidential. We will not pass your data on to third parties, whether domestic or abroad, whether for commercial or non-commercial purposes, except where we are obliged to provide information to regulatory authorities, courts or other state offices.

              

Links

Our web presence provides you with opportunities to obtain information or make travel bookings on other websites. Please be aware that we are not able to accept any liability whatsoever for the content of websites you may reach from links within our own website.

           

Website traffic analysis

This website uses Google Analytics, a web traffic analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies” – text files which are saved on your computer and make it possible to analyse your usage of the website. The information on your usage of this website, gathered by means of cookies and including your IP address, is transferred to a Google server in the USA, where it is saved. Google uses this information to analyse your usage of the website, to generate reports on website activity for the website operator, and to provide further services associated with the usage of the website and the internet. Google may also pass this information on to third parties where required by law or where such third parties process the data on behalf of Google. Google will not, under any circumstances, link your IP address to other data held by Google. You may prevent the installation of cookies with an appropriate setting in your browser software; we advise you, however, that this may result in you not being able to make full use of some functional aspects of this website. By using this website, you confirm your agreement with the processing of data about you by Google as described above and for the purposes mentioned. You may revoke this agreement at any time, with effect from that point in time onwards. In view of the ongoing discussion relating to the use of analysis tools with complete IP addresses, we wish to advise you that this website uses Google Analytics with the “anonymizeIP()” extension. This means that IP addresses are only processed in an abbreviated way so as to prevent direct personal identification.

           

eTracker GmbH

This website uses technology from eTracker GmbH (www.etracker.com) to gather and store data for marketing and optimisation purposes. With this data, it is possible to create a user profile with a pseudonym. Cookies may be used for this. Cookies are small text files stored locally in the cache of the website visitor’s internet browser. Cookies make it possible to recognise the internet browser. Data gathered using eTracker technology will not be used to personally identify a visitor to this website or merged with personal data about the bearer of the pseudonym without the express permission of the affected party. The gathering and storage of data can be revoked at any time, with effect from that time onwards.

             

Siteimprove Analytics

This website uses Siteimprove Analytics, a web traffic analysis service provided by Siteimprove GmbH. Siteimprove Analytics uses so-called “cookies” – text files which are saved on your computer and make it possible to analyse your usage of the website. The information on your usage of this website, gathered by means of cookies and including your encrypted IP address, is transferred to a Siteimprove server in Denmark, where it is saved. Siteimprove uses this information to analyse usage of the website and to compile reports on website activity for the website operator. Siteimprove will not pass this information on to any third party. IP addresses are irreversibly anonymised before the data collected can be viewed using Siteimprove Analytics. The user may prevent the installation of cookies with an appropriate setting in the browser software. This may, however, mean that not all functions of this website can be used. By using this website, you confirm your agreement with the processing of data about you by Siteimprove as described above and for the purposes mentioned.

You may prevent the collection of your usage data by Siteimprove Analytics by selecting the link below. This will set an opt-out cookie that prevents the future collection of your data when you visit this website: Deactivate Siteimprove Analytics

          

Google Remarketing

Furthermore, we also use Google Remarketing. This is a service from Google which enables us to achieve optimised, targeted marketing using our Google advertisements. Cookies are also used for this. You may opt out of the use of Google Marketing by blcoking cookies from Google and/or Doubleclick or by using Google’s opt-out functionality. More information on advertising from Google is available here: http://www.google.com/policies/privacy/ads/

One way to opt out of remarketing via Google is explained on this webpage: https://www.google.com/settings/ads/onweb/

           

Data protection statement for usage of Scalable Centralised Measurement

Our website uses the “Scalable Centralised Measurement” (SZM) product provided by the company INFOnline (https://www.infonline.de) for the derivation of statistical indices on the usage of our online services. Anonymous usage data is collected in the process. SZM Reach Measurement recognises computer systems using either a cookie identified as “ivwbox.de” or a signature automatically generated by various data transmitted by your computer. IP addresses are not stored in this process and are only used in an anonymised form. This Reach Measurement was developed with due regard to data protection. The aim of Reach Measurement is to determine the usage intensity and the number of users of a website for statistical purposes. Individual users are not identified at any time. Your identity remains protected at all times. You are not targeted with any form of advertising via this system. For web services which are members of “Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.” (IVW - www.ivw.eu) or participate in the “internet facts” study being conducted by Arbeitsgemeinschaft Online-Forschung e.V. (AGOF - www.agof.de), usage statistics are published monthly by AGOF and Arbeitsgemeinschaft Media-Analyse e.V. (ag.ma-www.agma-mmc.de) as well as by IVW; they may be viewed online at http://www.agof.de, http://www.agma-mmc.de and http://www.ivw.eu. As well as publishing the measurements, IVW also regularly verifies the compliance of the SZM process with rule and data protection requirements. Further information on the SZM process is available on the website of INFOnline GmbH (https://www.infonline.de), provider of the service, the data protection website of AGOF (http://www.agof.de/datenschutz-allgemein/?lang=en) and the data protection website of IVW (http://www.ivw.eu). To prevent your data from being processed by SZM, follow this link: http://optout.ivwbox.de